ICICI Lombard General Insurance Company has launched a new campaign with an objective to make two-wheeler owners aware about why they should secure their bike and the significance of having coverage. Dentsu Aegis network’s digital enterprise, iProspect has created a video, that captures the reactions of some of the people from different ages, companies, genders and backgrounds, in a parking lot, when they see scratches on their respective motorcycles.
They later comprehend that there has been only a sticker on their bikes, with a message that surprised them. The video has garnered over 3,14,418 views on YouTube and 13,30,807 views on Facebook, while the brand searches throughout this time improved by over 11%.
Speaking about the campaign strategy, Sanjeev Mantri, executive director, ICICI Lombard, said, “India has over 16 crore two-wheelers registered with the transport authorities today. While this is an impressive number, nearly 70% of two-wheelers ply on roads without any Bike insurance cover. At ICICI Lombard, we believe it is imperative for us to lead efforts towards addressing this issue of abysmally low insurance and ensure that vehicle owners are protected from any exigencies. We are encouraged by the response to our initiatives in the social media space in this regard. We will continue to innovate and develop effective communication tools and thereby ensure that our customers and their vehicles are well protected with comprehensive insurance policies.”