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ULIP plans offered by ICICI Prudential Life Insurance Company combine the benefits of protection and savings in a single plan. ICICI Pru ULIP provides customers with the protective benefit of a life cover and invests a part of their premium amount in equity and/or debt.

The ICICI ULIP ensures that you are able to meet your long-term goals such as your child’s higher education, marriage, and plan your retirement.

To know more about ICICI ULIP plans and how it works, continue reading:

List of ULIP Plans offered by ICICI Prudential

The company has crafted ULIP plans to help customers invest their money as well as address their financial goals. For your convenience, we've listed down all the ULIP plan variants offered by the ICICI Prudential company. Let's take a look at them.

S.NoPlan NameWho Should Buy?
2.ICICI Pru Signature OnlineThe plan is for customers who wish to avail life cover benefits for the entire policy term and ensure complete financial protection of their families.
2.ICICI Pru SignatureThe plan gives life cover to secure the future of the insured's family members and also offers flexible investment options.
3.ICICI Pru1 WealthThis plan is designed for people who wish to achieve their goals with a single premium plan that invests their complete premium and provides a life insurance cover as well.
4.ICICI Pru LifeTime ClassicThe plan helps people to achieve their financial goals with the growth potential of equity, debt, and balanced funds along with life cover to protect their families.
5.ICICI Pru Guaranteed Wealth ProtectorThis plan is suitable for people who want to avail better returns and grow their money by investing in a mix of equity and debt.
6.ICICI Pru Smart LifeCustomers who are interested in securing their families' future with continued potential wealth creation even after their death should consider opting for this plan.
7.ICICI Pru Smart Kid PlanThis plan helps customers in funding their child's educational expenses.
8.ICICI Pru Smart Couple PlanThis plan is for couples who wish to secure the financial future of their spouse along with achieving their financial goals.

**Last Updated on August, 2021

To help you understand better, we've provided an overview of all the above-mentioned plans. Read below.

  1. ICICI Pru Signature Online

    ICICI Pru Signature is a newly launched special savings plan that provides customers with the benefits of a life cover and helps them to secure their families along with flexible investment options. The plan comes with a choice of 4 portfolio strategies and a wide range of funds that allow users to invest flexibly as per their needs.

    Key features:

    • The life cover benefit under this plan is provided for the entire policy term so that the policyholder can ensure that his family is financially secured even in his absence.
    • The plan offers flexibility to the customers by offering 4 portfolio strategies and a range of funds across equity, balanced, and debt to suit your investment needs.
    • By opting for the Whole Life policy term option, customers can avail policy benefits till 99 years of age.
    • The plan provides a return of mortality and policy administration charges at the time of maturity.
    • Customers are provided with loyalty awards in the form of special wealth boosters at regular intervals.

    Eligibility Criteria:

    Eligibility conditionMinimumMaximum
    Entry Age0 years60 years
    Maturity age18 years 75 years
    For the whole life option- 99 years
    Policy term10 years30 years
    For the Whole Life policy term option, the policy term equals 99 minus Age at entry.
    Minimum premiumRs. 30,000
    Premium payment modeYearly, Half-Yearly, and Monthly
    Premium payment optionLimited pay and Regular pay

    **Last Updated on August, 2021

  2. ICICI Pru Signature

    This is a savings and protection-oriented unit-linked insurance plan that takes care of the insured's family members by offering a life cover in case he/she is no longer around and also provides flexible investment options to help customers in achieving their future financial goals.

    Key features:

    • The plan provides financial protection in the form of life cover that can be availed by the customers for the entire policy term.
    • There are 4 portfolio strategies available under this plan and customers have the freedom to select a strategy as per their needs.
    • This plan also allows policyholders to make systematic money withdrawals from their policy.
    • The total of premium allocation charges paid by the policyholder are added back to the Fund Value at the end of the 10th policy year.
    • Special wealth booster benefit is offered to the policyholders for staying invested in this plan. The benefit is provided at the end of every 5 years starting from the end of the 10th policy year.
    • The plan also offers Value Benefit in year 2 and year 6 to reward higher contributions made by the policyholder.

    Eligibility Criteria:

    Eligibility conditionMinimumMaximum
    Entry age0 years Single Pay: 70 years,
    Limited/ Regular Pay: 65 years
    Maturity age18 years Limited / Regular Pay: 75 years
    Single Pay: 80 years,
    For Whole Life option: 99 years
    Minimum premiumRs. 1,00,000
    Premium payment modesSingle, Yearly, Half-Yearly, and Monthly
    Premium payment optionSingle Pay, Limited Pay, and Regular Pay

    **Last Updated on August, 2021

  3. ICICI Pru1 Wealth

    ICICI Pru1 Wealth is a single premium savings and protection-oriented life insurance plan that allows customers to allocate 100% of their investment amount in the funds of their choice while providing them a life insurance cover.

    Key Features:

    • The policyholder does not have to worry about his next premium payment as the plan provides a single premium payment option.
    • The plan allows customers to invest their complete premium amount between any of the 7 fund choices i.e. 3 equity funds, 3 debt funds, and 1 balanced fund.
    • Customers can make unlimited free switches between the funds to earn more from their investments.
    • The life insurance cover under this plan is offered for the entire policy term.
    • Special rewards in the form of wealth boosters are provided to the policyholder as a percentage of the premium paid at the end of the policy term.

    Eligibility Criteria:

    Eligibility conditionMinimumMaximum
    Entry Age8 years60 years
    Maturity age18 years70 years
    Policy term5 years10 years

    **Last Updated on August, 2021

  4. ICICI Pru LifeTime Classic

    The LifeTime Classic plan by ICICI Pru provides complete financial protection to the family members of the Life Assured through life cover and at the same time helps them to create wealth and save for the future.

    Key Features:

    • The plan offers 4 portfolio strategies and customers can opt for any of them as per their personal investment needs. These strategies are:
      • Target Asset Allocation Strategy- Under this option, customers can invest in 2 funds as per their risk appetite and the company maintains the allocation with quarterly rebalancing.
      • Trigger Portfolio Strategy 2: This strategy is based on the principle of 'Buy low and Sell high' and allows customers to allocate premium in 2 funds to take advantage of substantial market swings.
      • LifeCycle based Portfolio Strategy 2: This creates a balance between equity and debt, based upon the customer's age.
      • Fixed Portfolio Strategy: Under this strategy, customers can allocate their savings in any of the available funding options- 8 Equity, 3 Debt, and 2 Balanced funds.
    • Customers get the flexibility to choose between fund choices (i.e. equity funds, debt funds, and a balanced fund).
    • With this plan, the nominee of the policyholder gets life cover and prevailing fund value as a lump sum payout if the policyholder dies during the policy term.
    • The plan allows customers to move their money between various fund options to get potentially better returns. There are 4 free switches granted in a policy year.
    • Customers can also increase their investment in the plan anytime by using the online top-up facility.
    • Loyalty Additions and Wealth Boosters get added to the customer's investment if they pay premium regularly and stay invested in the policy.

    Eligibility Criteria:

    Eligibility conditionMinimumMaximum
    Entry Age0 yearSingle Pay: 75 years, Limited Pay/Regular Pay: 65 years
    Maturity age18 yearsSingle Pay: 80 years, Limited Pay/Regular Pay: 75 years
    Premium payment optionSingle Pay, Limited Pay, and Regular Pay
    Premium payment modeSingle, Yearly, Half-yearly, and Monthly

    **Last Updated on August, 2021

  5. ICICI Pru Guaranteed Wealth Protector

    ICICI Pru Guaranteed Wealth Protector is an individual plan that allows customers to avail returns by investing a portion of their money in equity and also provides the dual assurances of capital guarantee and life cover.

    Key Features:

    • The plan offers a capital guarantee on the money invested by the customer in the form of assured benefit.
    • In case of the policyholder's death during the policy term, his/her nominee is provided with a fixed sum assured amount in a lump sum.
    • Customers are also rewarded with extra benefits such as Loyalty Additions and Wealth Boosters to increase their savings.
    • With this plan, customers have the flexibility to choose the time duration for paying premiums. There are three options available:
      • One Pay option (payment of premium once),
      • Five Pay option (payment of premiums for 5 years)
      • Seven Pay (payment of premiums for 7 years)

    Eligibility Criteria:

    Eligibility conditionOne PayFive PaySeven Pay
    Minimum Entry Age8 years8 years8 years
    Maximum Entry Age70 years60 years60 years
    Minimum Maturity Age18 years18 years18 years
    Maximum Maturity Age80 years70 years72 years
    Policy term10 years10 years12 years
    Premium payment modeSingleAnnual, half-yearly, monthly

    **Last Updated on August, 2021

  6. ICICI Pru Smart Life

    ICICI Pru Smart Life is a savings and protection-oriented unit-linked Life Individual plan that safeguards your family's future with continued wealth creation and offers multiple choices for investing the funds.

    Key Features:

    • In case of death of the Life Assured, the plan offers lump sum payment of sum assured along with premium waiver benefit.
    • Customers have the option to select a portfolio strategy of their choice from two available options. These are:
      • Fixed Portfolio Strategy: This option allows customers to allocate the savings in the funds of their choice from diverse options of funds.
      • LifeCycle based Portfolio Strategy: This is a personalized strategy that creates a balance between equity and debt, based on the policyholder's age.
    • The plan allows customers to make partial withdrawals any time after the completion of five policy years.
    • Special loyalty additions and wealth boosters are provided to the customers upon staying invested in this plan for the long term.

    Eligibility Criteria:

    Eligibility conditionRegular PayOne PayLimited Pay
    Minimum Entry Age20 years20 years20 years
    Minimum Maturity Age30 years30 years30 years
    Maximum Maturity Age64 years64 years64 years
    Policy term10 to 25 years10 years 5 Pay / 7 Pay - 10 years to 25 years
    10 Pay - 11 years to 25 years
    Premium payment modeAnnual, half-yearly, monthly

    **Last Updated on August, 2021

  7. ICICI Pru Smart Kid Plan

    ICICI Pru Smart Kid Plan is a unit-linked insurance plan that is designed to help customers in funding their child's key educational expenses and also provides security to their families in case of their absence.

    Key Features:

    • The plan allows customers to make partial withdrawals any time after completion of 5 policy years for funding their child's education.
    • Customers are rewarded with special wealth boosters and loyalty additions upon making long-term investments with this plan.
    • The plan also offers the choice of a lump sum pay-out and premium waiver benefit upon the death of the insured person.
  8. ICICI Pru Smart Couple Plan

    ICICI Pru Smart Couple Plan is a unit-linked insurance plan that helps couples to secure their financial future. The plan help the customers to fulfill their future goals despite rising costs or in case of an unfortunate event.

    Key features:

    • With this plan, customers have the opportunity to create wealth through market-linked returns along with the flexibility to choose from 11 different funds.
    • If any unfortunate event happens against the policyholder, then the company pays all future premiums on behalf of the insured person and the fund value of the plan is paid to the nominee on maturity.
    • The life cover is provided as a lump sum payment to the nominee to fund his/her immediate financial needs after any unfortunate event happens with the policyholder.
    • Customers have the freedom to make partial withdrawals any time after the completion of 5 policy years.

    Eligibility Criteria:

    Eligibility conditionMinimumMaximum
    Entry Age20 years54 years
    Premium payment optionOne pay, Limited pay, and Regular pay
    Premium payment modeSingle / Annual / Half-yearly / Monthly

    **Last Updated on August, 2021

How to Buy ICICI Prudential ULIP Plans?

Customers can now buy these plans online from the official website of the company. Given below is a step-by-step guide of the same. Let's take a look.

  • Visit the website of ICICI Prudential Life Insurance Company.
  • Click on the Plans tab and select unit-linked Insurance Plans.
  • Select your desired plan and click on 'Buy Now'.
  • Fill in the required details and click on 'Show Returns'.
  • Analyze your cover and premium amount.
  • Submit the details and upload essential documents.
  • Make the payment using available payment modes.

The company will share the policy documents with you at your registered mail ID. It will also send a hard copy to your address.

Please note that there are a few plans that are not available for the online purchase method. Customers have to visit the nearest ICICI prudential life insurance branch to invest in the same.

You can also purchase SBI ULIP plans via PolicyX.com. Have a look:

  • Go to the top of this page and fill a form “Free quotes from top companies”
  • Once done, submit the form
  • The next page will show you the quotes as per your requirements.
  • Choose your ideal plan and pay the premium online. Once the payment is confirmed, you will receive your policy details at your registered email address.


1. What happens if my online policy application request gets declined?

The company can decline your policy application request if you're not eligible for the plan. In such cases, the payment is reversed to the customer within 7 working days. You will also get a chance to buy the same policy again after 6 months.

2. How can I track the status of my application?

In case the policy issuance is taking time, you can track the status of your policy by visiting the 'track application' page present at the right corner of the website.

3. Can I cancel my application request?

Yes. customers have the option of cancelling their application even before the policy is issued. For this, he/she is required to write an email to the company at Buyonline@iciciprulife.com.

4. How can I pay the premiums of my plan?

To provide customers with ease, the company offers 3 options for making the premium payment. These options are:

  • Online payment through net banking, UPI, debit card, credit card, & e-wallets.
  • Dropping a policy premium cheque at any ICICI Prudential branches and a few banks.
  • Paying in cash for the premium amount up to Rs. 49,999/- at any of the company’s authorised collection centers.

5. I am not satisfied with my ULIP plan. Can I cancel it?

Yes, if you are not satisfied with the terms and conditions of your policy, you can cancel it within The following time frame:

  • 15 days from the date it is received if the policy is purchased through solicitation in person
  • 30 days from the date it is received if the policy is an electronic policy or is purchased through distance marketing

6. What is the best time to invest in ICICI ULIP to avail higher returns?

To avail of higher ICICI ULIP Plan returns, it is recommended to start investing early so that you can have more investment opportunities and you could enjoy higher returns.

7. Can I partially withdraw my funds from my ICICI ULIP plans?

Yes, the ULIP plan offered by ICICI Pru allows you to make partial withdrawals any time after the completion of five policy years.

8. Can I calculate my ICICI ULIP Plan premium online?

Yes, with the help of the ICICI ULIP Calculator you can calculate the premium you need to pay online. To get access to ICICI ULIP Calculator, you need to visit the official website of ICICI Prudential and fill in your details.

9. Do ICICI ULIP Plans offer any Tax Benefits?

Yes, under Income Tax Act 1961, the plans offer tax benefits against the premiums paid.

10. How can I maximize my ICICI ULIP Plan returns?

In order to maximize the returns, you can opt for the below-mentioned practice:

  • Invest early
  • Regularize your investments in a disciplined manner
  • Choose fund options according to your requirements
  • Pay your premiums regularly
  • Add top-ups, if required

Find Out What Customers Are Saying

(Showing latest 5 reviews only)

- 4.3/5 (34 Total Rating)

February 10, 2022

Kalpana Gupta


It is one of the best companies as they explained the benefits of the term insurance then suggested me the best suitable plan as per my needs. I am happy to be associated with this company.

November 22, 2021

Dinesh Chopra


Amazing life insurance plans at very cheap prices. sales team is also very good. they explained the plan to me very well. I am very impressed.

October 5, 2021

Shreya Sharma


Just got my claims settled. Thank god my husban chose ICICI term plan who understand how important the hassle-free claim is a blessing at this point when you have lost your everything. Thankyou ICICI for supporting me

September 13, 2021

Anshuman Dami


bought a term plan from icici pru after carefully considereing that covid like situation is imminent. my fam needed protection financially and now they have it

September 13, 2021



will be foreever grateful to policyx for helping me settle the claim...really needed all the support in this time

Last updated on August, 2021

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