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About Investment Plans

Investment plans are ideal if you are looking to build capital over time towards fulfilling short-term or long-term financial goals. These plans are designed in a way that a part of the premium paid is used to provide insurance coverage, while the remaining is invested in a financial instrument. The amount invested primarily depends on policyholders’ risk-taking capacity.

How do Investment Plans work?

Investment is done with a financial goal that helps in generating income and accumulating a corpus over a period of time. These investments can include bonds, stocks, fixed deposits, provident funds, amongst others, which can substantially grow savings to act as a fall-back option upon retirement or for an additional source of income.

However, while our money grows, investments are generally accompanied by high risks. Market-linked investment plans tend to have a higher risk-return profile. Depending on how the stocks perform in unit-linked funds and income from bonds and deposits made, investors receive returns that they can use to cover financial obligations as they deem fit.

Importance of Investment Policies

  • Investing a part of your income/savings can help create a budget for monthly expenditures, bills, and taxes.
  • Financial planning is crucial to increase savings and work effectively towards financial goals.
  • Investments create opportunities to cover unexpected expenses related to healthcare, education, etc.
  • It offers financial security to investors and their families.
  • Investments, in the long run, can be switched to a regular source of income on retirement.

Benefits of Buying Investment Plans

  1. Financial Protection

    Short and long-term goals such as child's marriage, education, retirement, etc. can be fulfilled if you carefully plan your investments

  2. Good Returns

    Returns on investment plans are usually better if you consider post-tax yields compared to other investment options (especially in Unit-Linked Insurance Plans)

  3. Tax Benefits

    You get a tax deduction for the premium you pay under Section 80C and the money you receive on maturity is tax-free under Section 10 (10) D of the Income Tax Act. Please note that different plans have different tax exemptions and you are advised to carefully evaluate the same.

  4. Riders Benefits

    You can add riders like Critical Illness, Accidental death, waiver of premium, etc.

  5. Loan

    You can also avail of a loan on the investments in case you need money at a later stage. The rate of interest differs from company to company.

  6. Dual Benefits

    You get the benefit of saving your money for future needs as well as increasing your wealth by investing in the stock market.

Best Investment Options in India

The table below lists some of the best investment plans offered by life insurers in India.

Names of Investment Plans Policy Term Premium Payment Entry Age Maturity Age
HDFC Life Sanchay Plus 15-25 years Limited pay 5-60 years 18-80 years Explore Plans
SBI Life Smart Platina Assure 12-15 years Limited pay 18-50 Max 65 years Explore Plans
SBI Life Shubh Nivesh Plan 10-30 years Single / Regular pay 18-60 years 65 years Explore Plans
PNB MetLife Guaranteed Savings Plan 10-20 years Limited pay 3-60 years Max 80 years Explore Plans
Kotak SmartLife Plan 75 years minus Entry Age Limited pay 3-55 years 75 years Explore Plans

**Last Updated on June, 2021

Types of Investment Plans

Investing should be made a habit, especially if you are a young individual with a regular source of income. Be it a simple life insurance plan or a provident fund, ULIP, or a regular systematic investment plan, if you love seeing those extra zeroes in your account, you need to start planning.

The internet is swarming with information on various investment vehicles that you can leverage for a financially secure future. Let's discuss some of the best investment options available in India.

  1. ULIP (Unit Linked Insurance Plans)

    If you are on the lookout for a comprehensive option that covers insurance, wealth creation, and saves tax all in one, ULIP should be your priority. As a policyholder, you either pay a monthly premium or an annual premium. This premium amount is partly used for Life cover and part of it is invested in equity, bonds, debts, mutual funds, or other market funds.

  2. Endowment Plans

    An endowment plan pays out the sum assured in lump sum even if the policyholder survives the tenure of a plan. This plan sets you up for a huge amount upon maturity in addition to tax benefits.

    ULIP vs Endowment Plans

    ULIPs Endowment Plans
    Chances of high returns but greater risks involved Offers low but safer returns
    Policyholders are aware of where their money is being invested Opaque nature does not allow a purchaser to see where the money is being invested
    Lots of flexibility and transparency Guaranteed financial savings option with definite returns

    **Last Updated on June, 2021

  3. Money-Back Plans

    Money-Back plans are a combination of insurance and investment. These plans offer death benefits in addition to a percentage of sum assured as returns at regular intervals.

    You, as a policyholder, will pay premiums for a specified number of years, following which you will receive payouts periodically. The plan enables you to save for a few years and get the money back right when you need it. It is worth noting that the survival benefit comes with accrued terminal bonuses as well.

  4. Fixed Deposits

    The oldest investment scheme known in India, fixed deposit is also one of the most convenient investment plans available to you. The principal amount deposited by you is free from any taxation policies and the rate of interest remains constant throughout the policy tenure. If you are averse to risks, this is your safest bet.

    Customers can also avail of loans on fixed deposits. You are eligible to apply for a loan of up to 90% of the entire FD amount. But the tenure of a loan cannot be more than the fixed deposit tenure for obvious reasons.

    However, of late, FDs have been losing their popularity due to reducing interest rates.

  5. Bonds

    Bonds are a form of debt investment, wherein investors are given the opportunity to loan funds to banks or a government entity. The issuer is liable to pay you the debt with interest. However, interest received from government-issued bonds is taxable.

  6. Public Provident Funds (PPF)

    Introduced in 1968, PPFs continue to remain one of the most sought-after savings and investment vehicles in India even today. Attractive interest rates and tax-saving benefits are primary reasons why investing in a PPF has been the go-to option for most. Another factor that drives people to invest in it is the fact that the amount invested and the interest earned remains protected by the Indian sovereign.

    Further, PPF allows withdrawal facilities from the 6th year of investment and a loan at a rate of 2% per annum above the interest paid can be availed from the 3rd to 5th year of investment.

  7. National Savings Certificate (NSC)

    Issued in denominations of Rs. 100, Rs. 500, Rs. 1,000, Rs. 5,000 and Rs. 10,000, NSC is an effective tax-saving investment instrument backed by the government of India. NSCs are paper-based deposits that are issued by the Post Offices when you make a suitable deposit. Compounded annually, the interest rate under NSC tends to change as per regulations put forth by the Ministry of Finance. NSC is a lucrative deal for the interest accrued is virtually tax-free. Further, there is no cap on the maximum amount that can be invested. Notably, NSCs can be used as collateral to acquire loans too.

  8. National Pension Scheme (NPS)

    The National Pension Scheme is probably one of the most underrated investment options in the country. Introduced as a specialized pension scheme solely for government employees, today this scheme extends to regular citizens as well. It is a long-term, post-retirement investment option managed by the Pension Fund Regulatory and Development Authority (PFRDA). NPS funds are exempted from taxation on withdrawals by the Direct Taxes Code.

  9. Mutual Funds

    It is an investment plan, wherein funds from investors are pooled by an Asset Management Company (AMC) that further invests it in bonds, equities, or securities. We will also quickly discuss Equity Mutual Funds and Debt Mutual Funds, both excellent investment options with high returns.

  10. Equity Mutual Funds

    Under the equity mutual fund scheme, investors put their capital into the equity stocks of companies. Securities and Exchange Board of India (SEBI) has established certain guidelines pertaining to Mutual Fund Regulation. It mandates that an equity mutual fund scheme invest a minimum of 65% of its total assets in equity and related instruments.

  11. Debt Mutual Funds

    Debt mutual fund schemes are suitable for those who wish for steady returns. These schemes mostly tend to be less volatile as compared to equity funds. Debt funds are primarily invested in corporate bonds, government securities, treasury bills, commercial paper, and other money market instruments, that generate a fixed interest.

    It is important to note that debt mutual funds also carry risks related to interest rates and credit risks.

  12. Tax Saving Mutual Funds

    ELSS or Equity Linked Saving Schemes is currently the only tax-saving mutual fund option available. The entire invested amount under ELSS is tax-free. It has also one of the lowest lock-in periods, capped at three years, and requires a minimum investment of Rs. 500.

Top 3 Investment Plans

Short-Term Investment Plans versus Long-Term Investment Plan

In financial terms, an investment that is done for a year is known as a short-term investment, whereas long-term plans are those which last for more than one year. In the table below, we have categorised the investment options discussed above into short-term investment plans and long-term investment plans.

Investment Option Tenure Risk profile
ULIP Mid-Long term High
Endowment Plans Short-Mid Term Low-Moderate
Money-Back Plans Short term Moderate-High
Fixed Deposits Short-Mid Term No Risk
Bonds Long-term Low
PPF Long Term No Risk
NSC Long term Low
NPS Long term Low-High
Mutual Funds Equity: Long Term
Debt: Short-Mid Term
Tax Saving Mutual Funds Mid-Long Term Moderate-High

**Last Updated on June, 2021

Key Features of Investment Plans

  • Most investment plans in India offer accrued loyalty bonuses and yearly additions
  • Premium payment is largely flexible with the option to pay yearly, half-yearly, quarterly, and monthly.
  • Risks associated with market-linked funds are mostly borne by the investors.
  • Almost every other investment plan comes with dual benefits of life cover and financial protection.
  • Additional riders can be availed to enhance coverage.
  • The power of compounding is the primary force that drives returns on investments.

Investment Plan Riders

1. Accidental Death Riders can be availed if the policyholder dies in an accident. The insurance company is liable to pay the sum assured in addition to the rider benefit to the beneficiaries.

2. Permanent Disability Benefit Rider is a key add-on that covers the policyholder in the event that they suffer a permanent disability due to an accident.

3. Critical Illness Rider offers additional cover if the policyholder is diagnosed with pre-specified critical illnesses such as cancer, heart attack, kidney failure, stroke, paralysis, among others.

In the event that policyholders lose their income as a result of disability, Waiver of Premium ensures that all future premiums payable are waived off without affecting associated policy benefits.

4. Accelerated Death Benefit Rider covers terminal illnesses, such as AIDS, Cancer, Ebola, Leukemia, wherein a part of the sum assured is paid in advance and the remaining is paid to the nominee upon the death.

Factors To Consider before choosing an Investment Plan

We have attempted to identify critical factors that you should compare before coming to a decision that effectively reflects your investment goals. Some of these factors are:

  • Returns on investments compared with a benchmark
  • Associated risks against each investment plan
  • Dual benefits of life cover and savings
  • Flexibility in Premium Payment
  • Choice of payout in lump sum or instalments
  • Range of riders for enhanced life coverage.
  • Reliability of the Fund House

Deciding the Right Cover

The amount of information available today is enormous. It is crucial that you filter out the most relevant options. To get the best investment option and the right amount of coverage, we suggest you take the help of online portals that allow you to compare investment plans from the comfort of your home. These portals present accurate quotes and the best prices to help you make the right investment.

Analyse Your Risk Profile

Find out how much you are willing to lose as a first step. If you are absolutely averse to risks and want guaranteed returns, you should opt for plans with a low-risk profile. However, if you are someone who can be patient with stock performance and are willing to wait to see your funds perform better, you should invest in market-linked financial instruments.

Decide on a Budget

Figure out an amount that you would have in excess at the end of each month. Start off with smaller investments where you can afford a couple of losses.

Determine your goals

It is important to have a purpose for your investments. Establishing whether it is a short-term goal or for long-term retirement planning or any other financial obligations is paramount. Once you figure out a financial goal, you will have a clearer picture of the plan to invest in.

Invest in top invesment plans

Buy From

  • Compare plans provided by top insurance companies through PolicyX.Com
  • Choose a plan that suits your requirements.
  • Fill the proposal form that requires some basic information.
  • Upload your documents online.
  • Make the payment through the selected mode.

Claim Process

In the case of the insured's death, nominees are advised to inform the insurer with important details such as time, place, and cause of death.

1. They are then required to submit documents and proof to the insurance company in the form of a death certificate of the Life Assured and the claim form.

2. There could be additional requirements such as post-mortem, hospital, and attending doctor's reports.

3. Cases involving police inquiries will need an investigation/survey report to be submitted.

4. After the investigation, the insurance company can choose to approve/disapprove the claim.

5. The details of the same will be shared with the claimant.

In case of plan maturity, policyholders are liable to receive benefits mentioned under the investment plan with accrued bonuses applicable against each plan. Investors are advised to approach their respective life insurance companies to file a claim.

Documents Required To Buy Online Investment Plans

Age proof:

Birth Certificate, 10th or 12th mark sheet, Driving License, Passport, Voter ID, etc. (Anyone)

Identity proof:

Driving License, Passport, Voter ID, PAN Card, Aadhar Card, which proves one's citizenship

Income Proof:

Income proof specifying the income of the person buying the insurance

Address proof:

Electricity Bill, Telephone Bill, Ration Card, Driving License, Passport, should clearly mention the permanent address


The risk profile of investment plans varies according to the type of fund and the investment objectives. For your information, mutual funds are effective in weathering inflation in the long-term.

Several unit-linked plans allow investors to withdraw a part of the funds invested to help cover financial exigencies. This is an instance of partial withdrawal.

Several endowment plans guarantee a high sum assured. However, you might want to diversify your investments or focus on asset allocation to get higher returns and also manage risks.

Low risk investment plans: Fixed deposits, PPF, NPS, Senior Citizen Savings Scheme, RBI Taxable Bonds

Moderate Risk Investments: Arbitrage funds, Hybrid debt-oriented plans, and monthly income plans

High Risk Investments: ULIPs, Debt and Equity Mutual Funds, Direct Equity

Find Out What Customers Are Saying

(Showing latest 5 reviews only)

- 4/5 (21 Total Rating)

June 13, 2020

Santosh mohanlal Gundesha


Best service diya ajay Singh sirne aur main bat zuth koi bhi nahi bola jo hai sab clear bola,bahot hi best aur aapka mobile pe coteion ka pura details me dikhate hai vobhi bahothi badhiya hai,baki itni company ka Coting ke system me sabse best aapka hai,asha karta hu ki aage bhi aisehi rahe aur endtak customer ko help kare,thanks sir

March 27, 2019



LIC Jeevan saral policy is most looser policy. Because I invest 61450 rupees.. but I return sum assured 32540 rupees after 10 years. Why I invested this policy? I am looser person because I invested already.

August 18, 2017



Thank you guys for your amazing services. I am really happy what I bought through your portal. The best investment plan that I could ever have. I got a chance to save a lot through the investment plan. Thanks a lot.

November 26, 2020



Don t trust this company I received a call from Puja employee ID 12701 she send me information on my WhatsApp number and the kind of DP she have is not professional and she was really angry about my feedback the way she talked is is dominating बदतमीज है सुनना नहीं चाहती एक नॉर्मल फीडबैक सुनकर उसको इतना बुरा लग गया अपने आपको पॉलिसी एक्स कंपनी का मालिक समझती है 916232025195 if you receive a call from this number she is Pooja if you don t want to get insulted please on the same call say yes or no and don t give her any feedback about the DP on WhatsApp

November 3, 2020



I am also one of the persons who has been suffering because of the economic downturn (As everyone is on paycuts of 50% and above too) but this was not just enough for me and hence a Public Limited company : PNB MEtlife also got in and added to my grievances. The trouble brought in by Corona was generic but PNB metlife brought in the situation where I see myself

Last updated on June, 2021

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