Birla Sun Life Insurance
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Aditya Birla Sun Life Insurance

Aditya Birla Sun Life Insurance Company or ABSLI, formerly known as Birla Sun Life Insurance Co. Ltd. started its operations on January 17th, 2001 in India. The company is a joint venture between Aditya Birla Group, a global enterprise and Sun Life Financial, one of Canada's top financial service organizations. It offers a range of products including wealth protection plans, health plans, retirement and pension solutions, children plans, unit-linked insurance plans (ULIPs), and traditional term plans.

Aditya Birla Sun Life Insurance has a distribution network in over 500 cities with 560 branches and more than 140 partnerships with corporate agents, brokers, and banks. Moreover, Aditya Birla Life Insurance has a revenue of Rs. 7,511 Crore and a claim settlement ratio of 97.54%, and managed to touch a substantial customer base of over 17 lakhs.

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Aditya Birla Sun Life Awards and Achievements

awards
  • Most Effective Recruitment and Retention Strategy Award at the Employee Engagement Leadership Summit 2019
  • Domestic Life Insurer of the Year at the Insurance Asia Awards
  • Customer Value Leadership - Service Sector at the Project Evaluation and Recognition Program (PERP)
  • 2nd Runner-Up in the Six Sigma Project - DM Persistency at the QIMPRO Convention 2019
  • Best Fraud Intelligence Company of the Year at the Insurance India Summit and Awards 2018
  • Best Customer Service Initiative at the Kamikaze Customer Experience and Loyalty Awards
  • Best Practice Winner in the Service Excellence category at the IMC Ramkrishna Bajaj National Quality Awards

Aditya Birla Sun Life Insurance Key Features

To have your life insured is a crucial decision, especially if you have dependents. Knowing that your family and their financial needs are taken care of in your absence is one less thing to worry about.

However, before investing in any life insurance policy, your foremost priority should be to research the company, its performance in the previous years, and its reliability. Key parameters that you should consider noting are a company's annual premium income, its claim settlement ratio, solvency ratio and its network and reach.

In the next sections, we will discuss how Aditya Birla Sun Life Insurance Company has performed in recent years.

Highlights Of Aditya Birla Sun Life Insurance

Annual Premium Income Rs.3,657 Crores
Assets under Management Rs.5,26,151 million
Claim Settlement Ratio 97.54%
Solvency Ratio 1.78
No. of Branches 397

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Let's quickly discuss the above-mentioned parameters.

  1. Aditya Birla Sun Life Insurance Annual Premium Income

    The company generated the revenue worth Rs. 7,511 Crores in FY 2019-20. Currently, the gross annual premium income of the insurer sits at an enormous Rs. 97,752 million. Further, in the figure below, we have tried to depict the annual premium income of the company in the last four fiscal years.

    Yearly Trend in Annual Premium of Aditya Birla Sun Life Insurance Company (Rs. in Crore)

    Annual Premium of Aditya Birla Sun Life Insurance Company from 2016-2020

    **Data from IRDAI Annual Reports

  2. Aditya Birla Sun Life Insurance Claim Settlement Ratio

    Claim settlement ratio (CSR) is touted as the singular most important factor that defines the reliability of a life insurer. Anybody interested in purchasing a life insurance policy should be sure to factor in a company's CSR in their decision-making process.

    Aditya Birla Sun Life Insurance has a CSR of 97.54%. As per the records, the company took an average of just 2.4 days to settle claims upon receiving all the requisites.

    To give you an idea of how the company has performed in settling the claims throughout the years, we present to you its claim settlement ratios over the last 4 financial years.

    Yearly Trend in Claim Settlement Ratio of Aditya Birla Sun Life Insurance

    Claim Settlement Ratio of Aditya Birla Sun Life Insurance from 2016-2020

    **Data from IRDAI Annual Reports

  3. Aditya Birla Sun Life Insurance Solvency Ratio

    An important metric that indicates a life insurer's financial health is the solvency ratio. It essentially tells you it has the ability to meet long-term liabilities with its current cash flow. If you wish to ascertain a company's financial trustworthiness, you should know that IRDAI dictates every life insurance company to maintain a solvency ratio of 1.5 or up.

    At present, the company has a solvency ratio of 1.90

    Take a look at the below graph to get an insight of the solvency ratio of Aditya Birla form 2016-2020.

    solvency ratio of Aditya Birla form 2016-2020
  4. Aditya Birla Sun Life Insurance Company Distribution Network

    ABSLI has a robust network and a presence in PAN India. Its nationwide distribution network across 397 branches ensures that the services offered by the company reach a huge audience. Moreover, since its inception, it has established 8 bancassurance partnerships and 6 extensive distribution channels. As of today, over 80,000 direct selling agents, in addition to other corporate agents and brokers are actively promoting and assisting customers through their products and services.

Product Range of Aditya Birla Sun Life Insurance Company

Aditya Birla Sun Life Insurance has a wide-ranging portfolio of life insurance products and its offerings have been designed to cater to unique customer needs. These plans, in addition to offering life cover, also guarantee opportunities to grow savings to serve as a fallback option in case of future financial exigencies. Further, additional riders are offered with these plans that can be used to significantly improve coverage.

Product Category Names of Plans
Protection ABSLI Saral Jeevan Bima
ABSLI DigiShield Plan
ABSLI Life Shield Plan
Children's Future ABSLI Vision Star Plan
Retirement ABSLI Immediate Annuity Plan
ABSLI Empower Pension Plan
ABSLI Empower Pension SP Plan
Wealth with Protection ABSLI Wealth Max Plan
ABSLI Wealth Secure Plan
ABSLI Wealth Assure Plus
ABSLI Fortune Elite Plan
ABSLI Wealth Aspire Plan
Savings with Protection ABSLI Vision MoneyBack Plus Plan
ABSLI Vision LifeIncome Plan
ABSLI Savings Plan
ABSLI Vision LifeSecure Plan
ABSLI Income Assured Plan
ABSLI Vision Endowment Plus Plan
ABSLI Guaranteed Milestone Plan
ABSLI SecurePlus Plan
ABSLI POS - Jeevan Bachat Plan
ABSLI Monthly Income Plan
Micro Insurance ABSLI Group Bima Yojana
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Aditya Birla Sun Life Insurance Claims Process

The company provides a decision on the claims filed within 30 days from the date of receipt of all the required forms and documents. However, for cases that involve further investigation, the decision might extend up to 120 days. The claims process at Aditya Birla Sun Life Insurance Company features 3 steps:

  1. Claim Intimation

    Visit the official website of Aditya Birla Sun Life Insurance Company. Go to the 'Where Do I' section. Click on 'Manage My Claim'. Click on 'Claim Intimation'. Fill in the details. Click 'Next'.

    Note: Do not intimate any Rural/Health/Group/Hospital Care/Surgical Care Rider Claims through the website.

  2. Claim Assessment

    The claims department will review and examine the claim form and submitted documents.

  3. Claim Decision

    On successful verification, the claim will be accepted. The payment will be made to the nominee/claimant's bank account.

    * If the claim is rejected, the same will be communicated to the nominee with reasons.

    You can also apply for the claim by visiting the claims department/nearest branch office, or mail them at claims.lifeinsurance@adityabirlacapital.com or call on the toll-free number at 1800-270-7000.

  4. Documents Required for Claim Process

    • Recent passport-sized photograph.
    • Proof of identity such as passport, driving licence, Pan card, Aadhaar card, voter's identity card.
    • Bank statement
    • A cancelled cheque for bank account details of the nominee/claimant

Aditya Birla Sun Life Insurance Company: Contact Details

Registered Office: Aditya Birla Sun Life Insurance Company Limited, One Indiabulls Centre Tower 1, 16th Floor, Jupiter Mill Compound, 841, Senapati Bapat Marg, Elphinstone Road, Mumbai - 400013.

Customer Support Phone: 1800 270 7000 (Toll-free; within India); +91 22 66917777 (Outside India; call charges may apply)

**Between 9 am to 9 pm, All 7 Days

E-mail: care.lifeinsurance@adityabirlacapital.com

To report any escalations:complaints@BirlaSunindia.com

WhatsApp:

Step 1. Register by giving a missed call on 7676690033 or SMS 'OPTIN' on 567679 from your registered mobile number.

Step 2. Save the number 8828800040 as ABSLI contact and say 'Hi' to us on WhatsApp.

You can also connect with "Aditya Birla Capital Life Insurance Virtual Assistant" on their official website.

Also, a locator is available on Aditya Birla's official website to get the nearest branch for a medical facility or alternate premium payment centre.

Birla Sun Life Insurance: FAQs

1. Is it possible to avail ECS (Electronic Clearing Service) facility for my Aditya Birla Sun life insurance plan?

Yes, it is possible to avail ECS facility for Aditya Birla Sun life insurance plan. You will be required to fill an auto-debit form and certify the same from your bank in which your bank account exists. This form will be then sent to the ABSLI branch and the process will take around 30 days to get activated. The ECS service can be enjoyed without paying any extra charges.

2. Is there any mobile application available for Aditya Birla Sun life insurance plans?

Yes, a mobile application named 'ABSLI mApp' is available for Aditya Birla Sun life insurance plans.

3. Can I get a loan against my Aditya Birla Sun life insurance plan?

Yes, you can get a loan against Aditya Birla Sun life insurance plan on acquiring a surrender value. The minimum and maximum amount of the loan amount can be checked from your policy documents. Interest rates as declared by the company shall apply for the loan facility.

4. Can I pay a top-up premium for my Aditya Birla Sun Life Insurance ULIP plan?

Yes, you can. However, you are not allowed to make a top-up premium payment during the last 3 and 5 years of the policy tenure.

5. How to check the policy status of Aditya Birla Sun Life Insurance policies?

To check the policy status for your Aditya Birla Sun life insurance plan, you can call at the company's toll-free number 1800 270 7000 or else write an email at care[dot]lifeinsurance[at]adityabirlacapital[dot]com Keep your policy details with you while calling the customer service.

6. What is EVA Benefit under my Aditya Birla Sun Life Insurance Income Shield Plan?

EVA Benefit under Aditya Birla Sun Life Insurance Income Shield Plan is an exclusive benefit specially designed for women, where the premiums are waived off for 1 year in case the life assured (woman) delivers a baby during the policy tenure.

7. What riders can I opt for in my Aditya Birla Sun Life Insurance Vision Star Plan?

Aditya Birla Sun Life Insurance Vision Star Plan offers the following 6 rider options for additional protection:

  • ABSLI Accidental Death and Disability Rider
  • ABSLI Critical Illness Rider
  • ABSLI Surgical Care Rider
  • ABSLI Hospital Care Rider
  • ABSLI Waiver of Premium
  • ABSLI Accidental Death Benefit Rider Plus

8. May I know how the 'Income Benefit Option' works for my Aditya Birla Sun Life Insurance CritiShield Plan?

Under the 'Income Benefit Option' of Aditya Birla Sun Life Insurance CritiShield Plan, 1% of the sum assured will be paid as a monthly income in major stages of cardiac or renal ailments. This option can be chosen during the inception of the policy and cannot be opted out once chosen.

9. My age is 33 years. Is there any medical test required to apply for Aditya Birla Sun Life Insurance Immediate Annuity Plan?

No, you do not need to go for medical tests to apply for Aditya Birla Sun Life Insurance Immediate Annuity Plan.

10. What are the different premium payment modes available under Aditya Birla Sun Life Insurance Jeevan Bachat Plan?

The different premium payment modes available under Aditya Birla Sun Life Insurance Jeevan Bachat Plan are Single, Annual, Semi-annual, Quarterly and Monthly.

11. What are the minimum eligibility requirements to buy an Aditya Birla Life Insurance policy?

To buy an Aditya Birla Sun Life Insurance policy, one should be at least 18 years old and should be below 56 years. Moreover, the applicant should be self-employed, salaried, professional, or a business owner.

12. What is the procedure for generating an e-receipt for my Aditya Birla Life Insurance policy?

To generate an e-receipt, simply go to the Aditya Sun Life Insurance official website and click on the link for the premium paid certificate. You have to fill in all of the required details and the generated e-receipt will be sent to your registered e-mail address.

13. What is a Free-Look Period offered by Aditya Birla Sun Life Insurance Company Limited?

Birla Sun Life Insurance Company Limited offers 15 days free-look period in which the customer may return the policy within 15 days of receiving the documents if he or she does not agree with the policy's terms and conditions.

14. Can I take a loan against a policy offered by Aditya Sun Life Insurance?

You can take a loan against the plan once it has reached the surrender value. The loan amount is determined by the insurer based on the type of policy.

15. What are the requirements to add a rider in a policy offered by Aditya Birla Sun Life Insurance Company Limited?

You need to submit a letter to the insurer to add a rider to the policy.

Last updated on 22-12-2020

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