Best ULIP plans in India: Buy Unit Linked Insurance Plan Online

Unit Linked Insurance Plans

Unit Linked Insurance Plans (ULIPs) offer life insurance and market-linked investment in a…

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Reviewed by Naval Goel
Published: 6 Dec 2024
Updated: 24 Aug 2026
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What are Unit Linked Insurance Plans (ULIP)?

Unit Linked Insurance Plans (ULIPs) combine an investment plan and term insurance. While the investment offers market-linked returns, a term plan provides financial coverage to your loved ones in case of your untimely demise during the policy tenure.

ULIPs were first introduced in 1971 by Unit Trust of India and have since gained popularity in the Indian insurance market. Today, major insurance companies including ICICI Prudential, Bajaj Life, HDFC, and Axis Max Life offer ULIP plans with various features and competitive charges to Indian consumers.

Let’s understand ULIP Plans in detail to help you make an informed buying decision.

How Does the ULIP Policy Work?

A portion of the ULIP premium is invested to build wealth based on market returns, while a smaller portion provides life cover. In the initial years, a larger portion of the premium covers plan expenses and charges. Subsequently, the premium is divided into investment and insurance components.

The invested amount is divided into units, allocated to your chosen fund (debt, equity, or a combination). Unit allocation depends on the fund’s performance. Due to higher initial expenses, the fund’s value may remain low in the first 2-3 years.

Let’s understand how ULIPs work with a simple illustration.

Ramesh, a 35-year-old man, invested in the PNB Metlife Mera Wealth ULIP Plan:

  • Amount invested: Rs 15,000 per month
  • Investment time: 10 years
  • Withdrawal time: After 20 years
  • Lumpsum payout: Rs 1.64 crore
  • 10-Year returns: 16.1%

Best ULIP Plans in India in 2026

There are several ULIP plans available, but only a few make it to the list of best options. Let’s look at the best ULIP plans available in India in 2026.

Company Name Plan Names Entry Age Minimum Premium
Life Insurance Corporation of India LIC Endowment Plus 90 days-50 years Rs. 3000
HDFC Life Insurance HDFC Life ProGrowth Plus 14-65 years Rs 2500
HDFC Life Insurance HDFC Click 2 Wealth 30 days - years Rs. 3000
SBI Life Insurance SBI Life Wealth Assure 8-60 years Rs 4,166
ICICI Life Insurance ICICI Pru Signature 0 (30 days) - 60 years Rs. 5,000
Bajaj Life Insurance Bajaj Future Gain 1-60 years Rs. 2,500

Overview of Best ULIPs in India in 2026

Invest and secure your life goals by choosing any of the below-mentioned ULIP plans as per your requirements.

Here is a brief overview of the best ULIPs in India in 2026 to help you understand these plans better.

  1. LIC New Endowment Plus

    LIC New Endowment Plus is a Unit-linked, non-participating, regular premium plan which offers investment and insurance coverage during the policy term.

    Key Features of LIC New Endowment Plus Plan

    • Flexibility: It offers the flexibility to choose investment fund options as per your requirements.
    • Death Benefits: If the life assured dies before the risk commencement date, an amount equal to the unit fund value is payable.
    • Maturity Benefit: On maturity, an amount equal to the unit fund is payable to the life assured.
    • Tax Benefit: Tax benefits on paid premiums are available under Sections 80C and 80D of the Income Tax Act, 1961.
  2. HDFC Life ProGrowth Plus Plan

    HDFC Life ProGrowth Plus is a unit-linked insurance and regular premium plan where the premium is invested in the market, thus providing good returns along with various benefits. This plan offers the flexibility to choose investment funds and regular premiums.

    Key Features of HDFC Life ProGrowth Plus Plan

    • The policy offers the flexibility to plan your investment strategy based on return requirements.
    • The premium payment process is convenient, offering multiple modes like credit cards, cheques, internet banking, and auto-debit.
    • Tax benefits on premiums paid under Sections 80C and 80D of the Income Tax Act, 1961.
    • Partial withdrawals to meet unplanned expenses.
    • The plan offers the flexibility to choose from Life and Extra Life options.
    • The policyholder is allowed to change the frequency of premium payment anytime.
  3. HDFC Life Click 2 Wealth

    It is a non-participating unit-linked life insurance plan that offers market-linked returns and provides valuable financial protection for you and your family at minimal charges.

    Key Features of HDFC Life Click 2 Wealth:

    • The plan adds 1% of annualized premiums to the policyholder’s fund value.
    • Policyholders can choose from 10 fund options with unlimited free switching.
    • Flexible premium payment options: Single Pay, Limited Pay, and Regular Pay.
    • Benefit from rupee cost averaging using a systematic transfer plan strategy.
    • Three options help maximize benefits: Invest Plus, Premium Waiver, and Golden Years Benefit.
  4. SBI Smart Wealth Assure

    It is an individual, unit-linked, non-participating life insurance product with a single premium payment.

    Key Features of SBI Smart Wealth Assure

    • Flexibility to invest in a 10-year return guarantee fund.
    • Option to choose from a range of funds offering market-linked returns.
    • Policyholders pay a single premium and enjoy benefits throughout the policy term.
    • Liquidity through partial withdrawals after 5 policy years.
    • Option to include an accidental death benefit.
  5. ICICI Pru Signature

    This savings plan offers market-linked returns and life cover. It also allows systematic withdrawals from the policy.

    Key Features of ICICI Pru Signature

    • This plan includes no premium allocation charges.
    • Tax benefits on paid premiums are available under Sections 80C and 10(10D) of the Income Tax Act, 1961.
    • Offers wealth boosters every 5 years, starting from the 10th policy year.
    • Offers life cover until age 99.
  6. Bajaj Future Gain

    Bajaj Future Gain is a unit-linked endowment insurance plan designed for maximum fund allocation towards investments, offering high returns and unlimited switching flexibility.

    Key Features of Bajaj Future Gain

    • Offers a choice of multiple policy terms.
    • The plan offers two flexible portfolio strategies to choose from.
    • Offers the option to reduce regular premiums.
    • Provides seven fund options, allowing you to choose as per your convenience.
    • The premium payment mode is easy. The plan offers the option to receive death and maturity benefits in installments (monthly, quarterly, half-yearly, or yearly).

Types of ULIP Plans Available in India

ULIPs in India can be classified by purpose and death benefits.

  1. Classification By Purpose

    By purpose, ULIPs are classified into four types.

    • ULIP for Retirement: Retirement ULIPs help create a corpus over time, designed to provide benefits during retirement when income sources may be limited.
    • ULIP for Wealth Creation: Wealth Creation ULIPs are suitable for individuals in their twenties or thirties, helping them build wealth over time.
    • ULIP for Child’s Education: Child’s Education ULIPs provide benefits at different life stages to support your child’s education and secure their future against unforeseen events.
    • ULIP for Health Benefits: Health Benefits ULIPs help create a corpus to manage health emergencies, providing financial support during uncertain times.
  2. Classification By Death Benefits

    By death benefits, ULIPs are classified into two types.

    • Type 1 ULIP Plans: If the insured dies, the nominee receives the higher of the fund value or sum assured as a death benefit. If death occurs early in the policy (when sum assured > fund value), the insurer pays the sum assured.
    • Type 2 ULIP Plans: In this plan, if the policyholder dies, the nominee receives both the sum assured and the fund value as a death benefit.

Key Features of ULIP Plans

ULIPs offer several features to help investors achieve financial security. Key features include:

  • Choice of Systematic Investment: Beyond insurance coverage, ULIPs facilitate systematic investment planning, allowing you to choose investments and potentially earn good returns.
  • Transparency: ULIPs offer transparency with timely updates on your investments in various funds.
  • Flexibility: ULIPs offer complete freedom to choose investment options based on your risk profile and allow switching between various fund options.
  • Child’s Future Protection: ULIPs allow investment in market-linked funds to generate returns, which can be used for a child’s education, marriage, and overall future security.

ULIP Riders

ULIP riders are optional benefits that can be added to your policy for an extra premium. Common ULIP riders include:

  • Accidental Death Benefit Rider: The nominee receives an additional sum assured from the rider, along with the base ULIP plan’s death benefits.
  • Waiver of Premium Benefit Rider: If your regular income is impacted due to permanent disability, inability to work, or critical illness, this rider waives all future premiums, ensuring your investment and life cover continue uninterrupted.
  • Accidental Permanent Total/Partial Disability Benefit Rider: If the life assured suffers total or partial disability due to an accident, this rider pays a lump sum amount.
  • Critical Illness Benefit Rider: When a critical illness specified in the policy strikes, policyholders need financial support. This rider provides a lump sum amount if any covered critical illness occurs during the policy period.
  • Family Income Benefit Rider: In case of the life assured’s death, accidental permanent total disability, or first diagnosis of a specified critical illness, 1% of the rider sum assured is paid monthly for a minimum of 10 years.

How to Buy ULIPs on PolicyX.com

Buying ULIP plans on PolicyX.com is an easy and hassle-free process. Follow these steps to get started:

  1. Step 1: Scroll to the top-right corner of this page and find ’Free Quotes From Top Companies’.
  2. Step 2: Enter the required details and click ’Continue’.
  3. Step 3: Submit your income, city, and click ’Proceed’.
  4. Step 4: The next page will display various ULIP plans from different insurance providers. You can review their features and benefits.
  5. Step 5: Buy a suitable plan by clicking the ’Buy’ tab.
  6. Step 6: Complete the payment, and you will receive a soft copy of your policy on your registered email ID.

Documents Required to Buy a ULIP Plan

  • Address Proof: Driving License, Aadhaar card, Voter ID, Passport, etc.
  • ID Proof: PAN Card, Aadhaar card, Voter ID, etc.
  • Income Proof: Salary slips, Income Tax Returns, bank statements, etc.
  • Age Proof: Aadhaar card, Voter ID, Passport, Driving License, etc.
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Frequently Asked Questions

The most-asked questions about Unit Linked Insurance Plans, answered.

Yes. You can make partial or full withdrawals after the 5-year lock-in, subject to policy terms.
A ULIP combines life insurance with market-linked investments. Your premium is divided between insurance and investment funds.
Yes, if you have a long-term investment horizon and want life insurance with wealth creation.
ULIP returns vary by fund performance. Equity funds have historically delivered around 10% to 15% over the long term.
Yes, but it can affect your policy benefits. The outcome depends on your policy terms and premium payment history.

Life Insurance News

Recent updates and announcements from the life insurance industry.

Life News 21 Sep 2026

Tata AIA Launches Shubh SIP for Wealth Creation and Retirement Planning

Tata AIA has launched Shubh SIP, a ULIP combining wealth creation, life insurance, and retirement planning. The plan offers market-linked investments…

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  • Tata AIA has launched Shubh SIP, a ULIP combining wealth creation, life insurance, and retirement planning.
  • The plan offers market-linked investments, Loyalty Additions, Maturity Boosters, and an SWP option from age 60.

  • Nominee Continuation Rights allow beneficiaries to manage the policy after the life assured's death, including fund switches and partial withdrawals.

Life News 18 Sep 2026

Aviva Life Launches Return of Premium Term Plan

Aviva Life has launched the Smart Return of Premium Term Plan, offering 105% of total premiums paid if the policyholder survives to maturity. The pla…

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  • Aviva Life has launched the Smart Return of Premium Term Plan, offering 105% of total premiums paid if the policyholder survives to maturity.
  • The plan offers ₹5 lakh to ₹50 lakh life cover with policy terms of 10 to 30 years.

  • Customers get flexible premium payment options, optional riders, MWPA benefits, and a policy loan facility.

Life News 17 Sep 2026

3 Indian Life Insurance Stocks Riding Higher Bond Yields

LIC, ICICI Life, and HDFC Life could benefit from higher long-term bond yields due to their large fixed-income portfolios. Higher yields could suppor…

Read full story
  • LIC, ICICI Life, and HDFC Life could benefit from higher long-term bond yields due to their large fixed-income portfolios.
  • Higher yields could support investment returns and margins across their life, pension, and annuity businesses.

  • Rising demand for guaranteed-income products could further support growth for ICICI Life and HDFC Life.

Life News 14 Sep 2026

Indian Bank Plans Entry Into Life Insurance Business

Indian Bank plans to enter the life insurance and asset management sectors and will soon seek board approval for the proposed ventures. The bank said…

Read full story
  • Indian Bank plans to enter the life insurance and asset management sectors and will soon seek board approval for the proposed ventures.
  • The bank said finding the right partner will be key to building these businesses. The process could take around a year after approvals.

  • Indian Bank also plans to open a representative office in Dubai to tap opportunities among the large Indian diaspora in West Asia.

  •  
Life News 11 Sep 2026

Bandhan Life Launches Multicap ULIP

Bandhan Life Insurance has launched the Bandhan Life Multicap Fund under its iInvest Ultima Plus ULIP. The fund will invest across large-cap, mid-cap …

Read full story
  • Bandhan Life Insurance has launched the Bandhan Life Multicap Fund under its iInvest Ultima Plus ULIP.
  • The fund will invest across large-cap, mid-cap and small-cap stocks, with the Nifty 500 Index as its benchmark.
  • The NFO is open until September 21, 2026. The ULIP also offers special premium allocation benefits for women customers.
 
Life News 9 Sep 2026

SBI Life to Hold Key Investor Meetings From September 11

SBI Life will attend three major investor meetings in September, starting with the UBS India Summit on September 11. Q1 FY27 net profit rose 22% to ₹…

Read full story
  • SBI Life will attend three major investor meetings in September, starting with the UBS India Summit on September 11.
  • Q1 FY27 net profit rose 22% to ₹725 crore, while AUM grew 10% to ₹5.25 lakh crore.

  • Value of New Business increased 29% to ₹1,410 crore, with a solvency ratio of 1.96.

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